When Better Buicks are Built, Opel Will Engineer Them (2024)

When the 1963 Buick Riviera appeared, I went nuts.

By David E. Davis Jr.
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From the December 2010 Issue of Car and Driver

My wife’s nephew Harvey Briggs has been very publicly shopping for a new car via his own blog and, by extension, the “Laughing Man” e-mail alerts. Harvey is both a car and motorcycle enthusiast, and one of the best automotive-advertising guys in the country. He’s been listing cars he’s considering, as well as those he refuses to consider. Buick comes up loud and clear as an “Absolutely Will Not Consider,” because, he says, he doesn’t wear hats and he never drives for miles with the turn signal on. Had he spent the last week with me, putting almost 700 miles on a new Opel-based Buick Regal, he might be forced to eat one of those hats he never wears. This new Regal is a Buick that harks back to a time when Buicks had dash and style and were available in performance versions that took a back seat to nobody.

An acquaintance who was both a neighbor and a high-school classmate in the late ’40s drove a series of spectacularly cool cars, and he would occasionally drive me to school when Michigan froze solid in January. First there was a jewel-box–perfect 1932 Chevy two-door: black and pearl gray two-tone with red wire wheels, twin fender-mounted spare tires, and chrome doors on the sides of the hood, just like the ’32 ­Cadillacs. Then there was a lovely 1938 Buick Century Sport Coupe—the smaller, lighter Buick Special platform with the biggest and best Buick straight-eight engine. It was metallic green with fender skirts. It was immaculate, and overwhelmingly desirable, and it ran through the nighttime Midwest countryside like an express train.

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One summer day, he cruised past me in a 1938 Buick Century Convertible Phaeton: black with a white canvas top, red-leather upholstery, and the then-new ’48 Cadillac deep-dish, full-coverage wheel covers. It became the going-to-the-beach car for a half-dozen pals during my senior summer.

It was about 20 years later that I encountered him at a concours d’élégance and learned that he’d stolen all of those cars and accessories—and wound up doing some serious time inside for the theft of a black Jaguar XK120 fixed-head coupe.

Well,” as my mother might have said, “I never!”

When Better Buicks are Built, Opel Will Engineer Them (3)

Buicks were hot stuff. The 1941 Century fastback two-door (sedanette) remains a particular favorite. When the 1963 Buick Riviera appeared, I went nuts. Some time later, after my pal Joe Parkhurst made a bunch of money publishing karting and motorcycle magazines, he bought one of those lovely Rivieras and had a complete restoration done on it. I hope he still had it when he died.

The Buick Gran Sport was, in many ways, the nicest of the muscle cars—a damned good muscle car with Buick manners and Buick self-assurance. It shared a special corner of that market with another performance paragon, the Olds 442.

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When the Buick Grand National came out in 1986, we at Automobile Magazine put P.J. O’Rourke into the driver’s seat and turned him loose. He broke the laws of several states, counties, and local municipalities and very nearly took out 30 or 40 yards of fence (with posts) when it turned out that the road would not be wide enough for him to complete the maneuver he had in mind. Mind you, all this in a car supposedly designed for geriatrics.

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The new Buick Regal is comfortable and quite handsome. The 2.4-liter, twin-cam Ecotec four-cylinder engine is mated to a very likable six-speed automatic transmission with the currently fashionable manumatic shift option, which this driver sternly ignored. Really, if they’ve gone to all that trouble to engineer a world-class automatic transmission, why screw it up by doing your own shifting? If you want a manual gearbox, order your Regal with a manual gearbox, which will soon be available on the turbo model. Many readers, like my wife’s nephew, will snicker at the notion of Buick ownership, but this is a Buick that makes serious drivers grin like the Cheshire cat.

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As our own Mr. Mark Gillies pointed out on C/D’s website, the Regal was slated to be a Saturn until Saturn died from the same blight that killed all the elm trees. This was good news indeed for Buick, which was doing fine in China but steadily becoming more and more beside the point here in God’s Own U.S. of A. The Regal has a better future as a Buick than it could ever have ­realized as a Saturn (GM’s redheaded stepchild). These German-engineered Buicks may well be just what the doctor ordered for General Motors as it snorts and wheezes and limps back into the limelight. Gillies pointed out that the Regal is quite comfortable as a head-to-head competitor for a variety of Audis and Acuras. And with a sticker price of $31,225 with options, I would add that it’s an absolute standout in a field of contemporary American sedans.

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When Better Buicks are Built, Opel Will Engineer Them (8)

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When Better Buicks are Built, Opel Will Engineer Them (2024)

FAQs

Are Buicks Rebadged Opel? ›

Before the sale, a number of Buick vehicles were either rebadged Opels and Vauxhalls or shared the same platforms. A briefing at Opel's Russelsheim, Germany, facility noted that PSA will continue to produce cars riding on GM platforms for the forseeable future.

Are Buicks built well? ›

Buick repairs in general are more affordable than other premium and luxury vehicles. They are also well-built automobiles, and with proper care shouldn't require any major repair work.

Does Buick own Opel? ›

Opel was owned by General Motors from 1929 to 2017. For most of its history it was only marketed in Europe. When compact (and sub-compact) cars came into fashion in the 1960, GM imported Opel to be marketed by Buick rather than design an exclusively Buick car for that market.

Are Buicks made in Europe? ›

Though Buick is an American automaker, the location of Buick's manufacturing centers is diverse. Buick models are built in different manufacturing plants all across the United States as well as in Canada, China, South Korea, and even Germany.

What is the American version of Opel? ›

Opel builds vehicles that are also sold in other parts of the world under a variety of names. For example, its cars are sold under the Buick nameplate in North America and China, whereas it is called Holden in Australia.

Can you buy an Opel in the USA? ›

There hasn't been a car sold in the U.S. wearing an Opel badge since the 1975 Manta, but that doesn't mean Opel's vehicles have been absent from American streets.

Why is GM buying out Buick? ›

General Motors bought out roughly half of Buick dealers across the U.S. due to their reluctance to sell electric vehicles as the automaker looks to transition to EVs. About half of GM's 2,000 Buick dealers accepted the voluntary buyout.

How long will a Buick engine last? ›

In fact, they generally last 200,000 miles, or about 13 years, which placed them third overall (and first among luxury brands) in J.D. Power's 2020 vehicle dependability survey. Of course, preventive maintenance and driving habits have a lot to do with a car's longevity.

What is the most reliable Buick? ›

Reliable Buick models
  • Buick Envision. iSeeCars reliability score: 5.6 /10. ...
  • Buick Encore. iSeeCars reliability score: 7.2 /10. ...
  • Buick Enclave. iSeeCars reliability score: 8.6 /10. ...
  • Final thoughts. Buick has evolved into a competitive near-luxury brand combining value, quality, and reliability.
Nov 30, 2023

Why is Opel not in America? ›

In 2017, GM finally shut the door on the continent after roughly 20 years of losses and sold its struggling Opel and Vauxhall brands. The move was part of a larger strategy to focus GM's attention on its profitable business selling trucks and sport utilities in the United States.

What does Opel mean in English? ›

Definitions of Opel. noun. German industrialist who was the first in Germany to use an assembly line in manufacturing automobiles (1871-1948) synonyms: Wilhelm von Opel. example of: industrialist.

Who makes Opel engines? ›

Currently its a mixture of GM engines and Fiat engines. All of the petrol/gasoline engines are GM derived (i.e. built by Opel and Vauxhall), and the diesel engines are mostly Fiat designed and built.

Which Buick is built in China? ›

The Buick Envision is a compact crossover SUV manufactured by General Motors and marketed under the Buick brand since 2014. It is exclusively manufactured in China by the SAIC-GM joint venture, supplying the Chinese and North American markets.

Who makes Buick engines? ›

The Buick V8 is a family of V8 engines produced by the Buick division of General Motors (GM) between 1953 and 1981. All were 90° water-cooled V8 OHV pushrod engines, and all were naturally aspirated except one turbocharged version of the 215.

Which Buick is made in Germany? ›

The 2018 Regal GS is a made-mostly-in-Germany sport sedan with the soul of a Buick.

Is Buick Regal an Opel? ›

For 2008, Opel introduced the Opel Insignia as its largest sedan, with Buick rebranding the model line as the Regal for the Chinese market.

Did Buick make the Opel GT? ›

The Opel GT was a two-seater coupe model that German automaker Adam Opel AG (In North America Opel cars are usually badge-engineered under the Buick, Saturn, and Cadillac brands) that was manufactured between August 1968 to July 1973 in 103,463 units worldwide, with around 70,000 coming Stateside.

What are rebadged cars? ›

Rebadging is also known as rebranding and badge engineering; the latter is an intentionally ironic misnomer in that little or no actual engineering takes place. The term originated with the practice of replacing an automobile's emblems to create an ostensibly new model sold by a different maker.

What car brand owns Opel? ›

In 2017 the French automobile manufacturer PSA Group bought Opel, and in 2021 Opel became a subsidiary of Stellantis, which was formed by the merger of PSA Group and Fiat Chrysler.

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